A CAPITAL-FORMATION FUNNEL · BUILT FOR FORTE

We built the investor acquisition funnel for Forte Capital Management.

A full branded landing page, four editorial ad creatives, six Facebook ad copy variations, and a founder-led VSL script, all designed in the Forte brand system and positioned around the off-market Miami-metro thesis. Private preview. Nothing live in the market.

ForChaim Cahane, Dov Tepper
SubjectAccredited investor funnel
Prepared byZiyad · Leadfins
Turnaround48 hours from brief
THE GAP WE IDENTIFIED

Forte has transacted $500 million across 20 off-market properties. The public site has no capture layer.

Every element of an institutional story is already on fortecap.com. Twenty properties, six asset classes, a founder who traded on one of New York's most active brokerage desks, a Director of Acquisitions recruited out of Rosewood. What is missing is the second layer that converts a warm accredited visitor into a briefing on the principals' calendar.

01
No VSL on the homepage
A five-minute founder-led video from Chaim Cahane would anchor the allocation story for every warm prospect, yet nothing on the current site speaks in the principals' voice.
02
No named co-investment slate
The portfolio page is a grid of 20 properties with no active allocation surfaced. A single anchored co-investment slate would focus every campaign and every briefing call.
03
No tracked briefing funnel
The site ends at a contact form. There is no calendar capture, no data-room handshake, no accredited-investor gating, and no attribution back to the source of each new lead.
DELIVERABLE 01 · LANDING PAGE

A single-file landing page in the Forte brand system, hero to footer.

Left-aligned quiet-institutional composition, the Forte navy-and-cream palette, the vertical-bar wordmark preserved exactly, a vertical VSL anchor frame, the six-asset-class grid, eight property tiles color-coded by class, the off-market thesis block, a named co-investment slate card, and a calendar widget built into the page rather than deferred to an external domain.

fortecap.com/invest
Mobile responsive. Single-file HTML. No external dependencies. Ready to deploy under a fortecap.com subdomain.
DELIVERABLE 02 · META AD CREATIVES

Four static ads, four investor angles, one Forte brand system.

Each creative is 1080 by 1080, rendered in the Forte navy, cream, and gold palette, and targets a distinct motivation inside the accredited real estate audience. No generic stock template. Every frame is an editorial composition designed to sit next to a Wall Street Journal private-banking print ad without looking out of place.

Forte ad 01 authority positioning
$500M Transacted · AuthorityAD · 01
Forte ad 02 off-market thesis map
Off-Market South FloridaAD · 02
Forte ad 03 six asset classes
Six Asset Classes, One DisciplineAD · 03
Forte ad 04 founder letter Chaim Cahane
Founder Letter · Chaim CahaneAD · 04
DELIVERABLE 03 · AD COPY · SIX VARIATIONS

Six long-form ad copy variations, each mapped to a motivation.

Facebook ad copy written in the quiet institutional voice of the Forte brand, with every metric sourced from the public site. Primary text, headline, and description are built for each variation, and every ad closes with the accredited-investor disclaimer.

VARIATION 01
The $500M Operator
Leads with the raw transactional volume and pairs Chaim's Hunter Realty lineage with Dov's Rosewood origin to establish institutional credibility.
Headline Miami Metro · $500M Transacted
VARIATION 02
The Off-Market Discipline
Anchors on the direct-sourcing thesis and reframes the Miami metro as a market where the best deals still never reach broker auction.
Headline Off-Market Miami Acquisitions
VARIATION 03
Six Asset Classes. One Operator.
Reframes the six-asset-class portfolio as a structural hedge that most single-class sponsors cannot offer to their LPs.
Headline Six Asset Classes. One Operator.
VARIATION 04
From a Manhattan Desk to Miami
Founder-letter positioning, tracing Chaim from Brooklyn College to the Lincoln Building to South Florida, with Dov's parallel path.
Headline From a Manhattan Desk to Miami
VARIATION 05
South Florida, From The Ground
Concentrates on the Miami-metro footprint: Wynwood, Miami Beach, North Miami, Plantation, Hollywood, Pompano Beach, Homestead, Jacksonville.
Headline South Florida, From The Ground
VARIATION 06
Underwritten And Operated In-House
The integration argument, framing the fully integrated operating model as the structural reason Forte can deliver on off-market sourcing.
Headline Underwritten And Operated In-House
DELIVERABLE 04 · FOUNDER VSL SCRIPT

A 5 to 6 minute founder-led video script, in Chaim Cahane's voice.

Six-section structure: a 20-second hook, the Miami-metro opportunity, the $500M numbers, the Hunter Realty to Forte origin story, the accredited co-investment terms, and a direct briefing CTA. Written for Chaim to deliver to camera, with Dov optionally co-presenting on the terms section.

"Twenty off-market properties. Six asset classes. $500 million transacted."

The founder-led video script, structured for production. Speaker directives, section timings, and the Hunter Realty to Forte origin story inside the same document.

5:00 to 5:40
Runtime
820
Words
6
Sections
Read the full script

Thirty minutes, a shared screen, and a fully deployable funnel.

If these angles land, the next step is a 30-minute working session to walk the funnel end to end, decide which angle anchors the first wave, and discuss rolling it live under a fortecap.com subdomain.

Schedule a 30-minute call